Top 20 SA Fashion Bloggers: South African Influencers to Watch Online

At DC.ONE, we’re always on the hunt for places to find style inspiration. Whether we’re looking for the latest sneaker trends, outfit of the day ideas or the hottest looks for the season, these South African influencers are our go tos.

These fierce bloggers are style icons, and if they’re not already on your radar, they should be. These men and women are some of the best influencers in South Africa.

South African Blog Sites to Follow

These fashionistas have their fingers on the pulse of fashion, staying up to date with the latest and greatest trends worldwide. 

south african influencer

Miss Moss

Blogging from Cape Town, Miss Moss is a graphic designer who has been featured in plenty of publications. She writes about topics related to fashion, travel, food, music and living.

Her blog is a great place to find inspiration for a number of different things. This creative website is definitely one to keep an eye on. 

Rattle Mum

Mom bloggers have taken the internet by storm. We personally love the creative content they curate as well as their down-to-earth advice. Her parenting blog is a must-read for moms, but she also offers some great fashion tips.

She even included a pair of Butterfly Feet shoes in her blog post on the best shoes to buy right now.

What My Boyfriend Wore

While many fashion blogs online target females, WMBW targets dapper gentlemen and offers them practical style advice. With tips on outfits of the day, dressiquete and plenty of style tips. This blog is an essential tool for professional men.

Sheena D: Pot of Gold

Sheena D is more than just a South African blogger. She’s also an actor and presenter. Her blog covers lifestyle topics, make-up and hair tips, and of course, fashion. Her clothes hauls from local fashion stores are fabulous. You can visit her blog here.

Pretty Please Charlie

With advice on Black Friday prep, packing tips, and black boots, this lifestyle and fashion blog is an awesome source of inspiration and information. Focussing on family, fashion, and beauty, her reviews are incredibly useful.  

You can keep up to date with her on her website.

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Brett Robson

Brett Robson is definitely one of our favourite bloggers in South Africa. Offering fashion advice as well as lifestyle tips, this blog is a great read.  

She’s done some fantastic collaborations in the past, and we can’t wait to see more of her.

Kiss, Blush & Tell

Kiss, Blush & Tell is an award-winning beauty blog that you can’t help but fall in love with. Plus, she also covers lifestyle topics every now and then. Her Christmas gift guides are awesome, plus she’s a fellow shoe lover.

This South African influencer has over 50K followers on Instagram and is definitely worth a follow.

Mascara and Mimosas

Parenting, beauty, and lifestyle are the heart of Mascara & Mimosas. This stunning blog is perfect for moms on the go. She partners with brands, shares stories, and curates awesome content, making this one of the best South African blogs.

The Mom Diaries

Another mommy blogger to watch is The Mom Diaries. With advice on parenting, fashion, food, and travel, you’ll love this lifestyle blog. She provides honest advice on motherhood, providing a refreshing perspective of one of the most challenging jobs in the world. 

Keeping it Candid

Keeping it Candid with Cisca de Kock is an authentic look at motherhood and being a woman. With a focus on parenting, lifestyle, travel and beauty, she is one of the best South African bloggers. She’s also active on social media platforms like Twitter and Instagram.

My Spreadsheet Brain

Covering all sorts of topics, this parenting and lifestyle blog is a must-read. Honest, authentic, and is one of the top bloggers in South Africa (with the awards to prove it).  

Whether you’re looking for relatable content, advice or anything in between, this blog is worth a read.

Arum Lilea

If you’re looking for fashion influencers online, be sure to visit Arum Lilea, a blog dedicated to style, beauty, travel, and more.

We love her spring wardrobe ideas, and her site is an excellent resource for all sorts of beauty essentials. Plus, she even has a book club.

The Authentic Girl

If you love fashion, food and beauty, The Authentic Girl is the place to be. This South African blogger focuses on self-love and body positivity. She has an amazing podcast called Conversations with women of colour, which we’d definitely recommend you listen to.

9Lives

9Lives is an incredible South African blogging platform that we love. They cover a little bit of everything, from wellness and food to beauty and style. The blog is a passion project where the writers share their stories and experiences.

They’re also a great resource for staying up to date with the latest style trends.

shoe bloggers south africa

Fashion Breed

Fashion breed is the perfect place for women to learn, relate and connect online. This South African blog site features content on style, fashion, beauty and written reflections by the author.

Her style guides are phenomenal, and her personal style is a great place to find fashion inspiration.

RuBe’s Closet

Fashion influencers like Rube’s Closet are an essential resource when it comes to style inspiration. With fashion tips galore, you’ll fall in love with this blog.

She even sells her pre-loved clothes online so that you can match her looks. And she offers wardrobe and styling services.

Sleepless in Soweto

This personal style blog by Twiggy Moli is a fantastic online fashion website. With 40K Instagram followers, this fashion influencer blog is iconic.

Shan Fourie

Of all the South African lifestyle bloggers, Shan Fourie is one of our faves. She uses her site to share the things she loves with her online community. She writes about style inspiration, travel, lifestyle and health. Her OOTD’s are on-trend as well.

FashionJazz

If you are looking for South African fashion bloggers to follow online, you should check out FashionJazz. With lookbooks, inspiration and beauty posts, you won’t be disappointed. The site is run by Jasna, who has been blogging for over a decade.

She’s worked with plenty of brands as well as won many awards.

Mzansi Life and Style

This South African blog is written by Mishkah Roman-Cassiem. Her blog features the best that South Africa has to offer. From fashion and lifestyle to culture, cuisine, travel and even celebrity interviews.

Final Thoughts on Blogging in South Africa

Finding SA bloggers can be a bit challenging, but once you do, you won’t be disappointed. These fashion bloggers are a great place to head for inspiration, outfit ideas or even recommendations you can trust.

When looking for outfit inspiration to match a pair of wedges, or travel packing inspiration, we head straight to these sources.

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